Afton Chemical Off Road

Afton Offroad Solutions

Afton Chemical Off Road

Afton Offroad Solutions

The Brief

Afton Chemical was releasing a new product of off-road fleet vehicles. They wanted to promote their new fleet with a visually tangible website. They wanted the audience to feel face-to-face with their product, and be engaged in learning all the nooks and crannies about this fleet.

Our Approach

Fully engage, we did! We used high-quality textured photography to create the scene, then highlighted the product by making it the only color on the site. The user experience forced users let users focus on one chunk at a time. The two themes of the products were “Higher” and “Wider”, so we made the “Wider” section become wider, causing the user to scroll sideways to engage with the section. The visuals represented the brand and products very well, setting them a step above the competition.

Scott Kennedy
[email protected]

Founder & Digital Consultant at Shepherd Digital. When he's not geeking out over clarity and code, you can usually find Scott checking out the latest local restaurant or craft brewery.

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